Life Insurance That Rewards Healthy Living
Wellness Meets Wealth: How Insurers Are Incentivising Healthy Living
In a powerful shift that merges financial wellbeing with physical health, leading insurers like AIA and Zurich are transforming the traditional role of life & health insurance. These companies are now going beyond risk management — actively rewarding healthy habits through engaging digital wellness platforms. The result? A win-win scenario for both policyholders and insurers.
The Rise of Health-First Insurance
With the growing recognition that prevention is as important as protection, insurers are developing programs that motivate Australians to live healthier, happier lives. Two standout examples are AIA Vitality and Zurich LiveWell, which use behaviour-based incentives to drive meaningful lifestyle changes — and offer tangible rewards along the way.
AIA Vitality: Get Healthier, Get Rewarded
AIA Vitality is a science-backed health and wellbeing program that helps members take small steps towards a healthier lifestyle. Members can earn points by:
Exercising regularly
Attending health checks
Getting quality sleep
Improving their nutrition
As members build healthy habits, they unlock discounts on gym memberships, flights, groceries, insurance premiums and more. The program is backed by clinical research and designed to create long-term behavioural change — supporting both mental and physical health. AIA customers with life insurance products often receive access to the Vitality platform as part of their policy benefits.
Zurich LiveWell: A Holistic Approach to Wellbeing
Zurich’s LiveWell program takes a four-pillared view of health: physical, mental, social, and financial wellbeing. The app-based experience empowers users to:
Detect risks early through health assessments
Prevent illness with guided lifestyle improvements
Manage existing health conditions via daily tracking
Grow through personalised journeys and curated content
Whether it’s joining step challenges with colleagues, practising guided meditation, or receiving meal planning tips, LiveWell turns wellness into a game — complete with badges, rewards, and even charitable donations. It’s engaging, educational, and surprisingly motivating: over 40% of users interact with the app at least weekly, and those who participate in challenges see up to a 23% increase in activity levels.
Why It Matters for Your Financial Future
At AGS Financial Group, we believe that true wealth encompasses more than just money in the bank. Your health — both mental and physical — plays a direct role in your financial wellbeing. Programs like AIA Vitality and Zurich LiveWell demonstrate that small, daily health choices can lead to lower insurance premiums, better energy for work and family, and reduced long-term medical costs.
They also align with our holistic financial planning philosophy: when you feel good, you make better decisions, stay proactive about your goals, and enjoy a better quality of life.
Next Steps: Make Your Policy Work Harder for You
If you have insurance with AIA or Zurich, there’s a good chance you already have access to one of these wellbeing platforms. Not sure? We can help you check, activate your account, and make the most of the available rewards.
Need advice on choosing insurance that supports your lifestyle — not just your liabilities? Speak with an AGS Financial Planner today.